This is my personal assessment and prediction of sorts based
on my 30 years in the international tourism business and on numbers published
by the Ministry of Tourism and some other sources, e. g. The Travel Weekly ,
and most importantly based on numbers obtained from the booking portals.
There was a brief analysis posted on Facebook recently that
in my opinion did not quite make the cut in verified facts.
Cambodian statistics are notoriously unreliable. Sometimes I
get the impression it is like reading tea leaves. If you see how they collect
numbers for the Sihanoukville market, in which I am an active participant, I
suspect it is not much different for the other larger markets, Phnom Penh and
Siem Reap.
In total there were about 4.5 million visitors; that
includes both business travelers and tourists. The sector showed a healthy
increase of 7% over 2014. This is an outstanding result anywhere in the world.
Of course, Cambodia cannot expect to have increases as in the beginning of substantial
tourist arrivals starting in 2004 or so, with increases of 17%. The old adage
applies: low numbers large increases. Now these numbers all have to be taken
with a grain of salt. A hefty 75% come from other Asian countries, most notably
Vietnam and China. What is of interest to European/American-owned tourist
businesses is the number of European and North American arrivals, namely
approximately 750,000, with the U. S. leading with 192,000.
Looking at Sihanoukville, the MOT published 1.5 million
visitors, of which 400,000 were foreigners, in other words, 1.1 million were
Cambodians visiting the coastal city. A rough estimate published was 150,000
Western tourists for 2015. This figure was mentioned in an interview with the
local tourism official. Again, how do they count the numbers? Hotels are
required to file statistics with the tourism department but very few, if any at
all, do. As mentioned elsewhere there is
an oversupply of accommodations available. Booking.com features 179 properties.
There is new construction of hotels going on everywhere in town. These can
never be run economically in the foreseeable future with an average length of
stay of 3.8 days. This figure is, of course, also somewhat misleading as local
visitors usually stay only one night, and Asian tourists between two and four.
Among the Western tourists the large segment of backpackers stays from 0 to 1
night in town in order to head off to the islands where they stay longer; there
is no statistic on that. They are all counted as Sihanoukville tourists. Older
tourists tend to just sample the islands for a couple of nights as they do not
want to forgo the comforts of hotel rooms in town. And these people tend to
stay longer, from 4 to 7 days. The number of people staying beyond that may be
small but some spend the entire cold winter months here, albeit in rented
condos if they stay at least 3 months which are usually rented only for that
minimum period of time.
Cambodia and Sihanoukville in particular used to be an
extension to a SE Asian trip, but that has changed over time. It has now become
a destination in its own right, e. g. 3 days Phnom Penh, 4 days Siem Reap, and
4 days Sihanoukville, not counting those that visit the Cardamon mountains,
Rattanakiri, etc.
Booking.com, the largest booking portal in the world with
about 750,000 hotels in their database and with a sophisticated software to
steer potential guests to the hotel that meets their criteria, also have the most
reliable statistics as far as bookings for Sihanoukville are concerned. They
report an increase of 140% from November 2015 to the beginning of February 2016.
Agoda.com the second largest for the SE Asian market shows a 17% increase in
2015 over 2014, and a 33% increase for the period November ’15 to Feb. ’16. That
booking.com outweighs Agoda is probably proportionate to their market share. These
facts contradict the common perception that there is a tourism bust in
Sihanoukville or in Cambodia in general, because by extension what goes for Sihanoukville as a minor market would apply to the larger markets as well. The complaints about a slow high season are possibly coming from entrepreneurs that contributed to the oversupply of accommodations and gastronomical enterprises.
It is also evident that the age of visitors that stay in
Sihanoukville has increased as have families with children during vacation
times. The young back- and flashpackers go to the islands as prices in
Sihanoukville have increased along with the standard of hotels there, making
Sihanoukville more unattractive for this group. However, the islands may
undergo at least a stagnation for a while as the adequate beach front land available
for the sort of guesthouses now dotting the islands has become scarce, not to mention the evident environmental problems facing the islands already. The
uncertain legal situation with soft titles makes development there only attractive for the more adventurous
risk-takers.
Sihanoukville has taken a lot of flak online for being a
dump with trash all over the place whether it is on Ochheuteal beach or along the
streets. Things may be looking up as groups of garbage pickers have been spotted
on occasion, and trash containers have been put up. Maybe the Tourist
Department is now taking its role more seriously because it is a fact that
during the past 8 years or so nothing much has really been done about the
deplorable state of the beach in one of the most beautiful bays in Asia. One
also has to wonder about the role of the hotel association within this
framework. Surely, a lot of their work is done behind closed in sessions with
the Tourist Department, but then again, nothing much could seen in terms of
results. I worked with the Chamber of Commerce here with about the same
results.
The internet is a bane and a boon for the tourist business at
the same time. Reports of a crime wave are blown out of proportion mostly by the
social media. Handbag snatching is encountered in every poor country in the world. The same goes for corrupt cops shaking down hapless
tourists. And it is true that it used to be popular destination, and to some
degree still is, for sex tourists. Their presence, however, is mostly confined
to certain parts of town. And yes, countries with such liberal visa
requirements also attract the more dubious characters from the Western world.
Naturally, retirees come here as their dollar stretches a little more here than
in their home country, notwithstanding the current rise in its value against
the Euro, the Australian dollar, and the Pound.
And for the outlook; what does it hold in store for the
future of the tourist business in Cambodia, and Sihanoukville in particular, in
view of terrorism, economic uncertainty, and tighter budgets due to currency
factors?
One look at Thailand will show that terrorism scares people
off for about 3 months after which time they start coming back simply for lack
of alternate destinations. I have seen the same phenomenon in my past experience. Travelers coming to SE Asia is a clientele that usually does not go the Caribbean or Africa. Thailand reports healthy increases in
tourist arrivals. Another aspect is that this terrorism and the underlying conflict is central more to the
Middle East, Europe and the North Atlantic. Of course, a terrorist bomb on an
airliner could hit anywhere. Apart from Malaysian Airlines, and the reasons for
the disappearance are still unknown, no Arab or Asian airlines have been
targeted. European security measures have become very strict and air travel is
actually up despite those potential threats. It appears as though this is not a
significant deterrent for people to travel to Asia.
European economies are wavering on the brink of stagnation, except
for the German economic powerhouse. This uncertain future of the economy
affects, regrettable as always, the lower segment of society, in other words, middle
and upper middle class people have less to fear in this respect and will
continue to travel. One should not forget that Europeans on the whole enjoy
unparalleled vacation time – often 4 and more weeks of paid vacation time per
year. Once November rolls around there people get so tired of the dreary and
bleak weather they pack their bags and off they go to warmer climates. Of course,
the Euro has lost significant value from a height of $1.35 to $1.08 right now,
but facts contradict the overall effect of this devaluation. The price of oil has dropped to almost historic levels and this makes itself felt on people's pocketbooks, offsetting the lower parity. People travel just
as much. Americans make up the majority of Western tourists. Their economy is
humming along and they are not affected by a declining parity. The only problem
with Americans is that they have very short paid vacations. This is why they really
start to travel seriously once they are retired. One group severely affected are Russian tourists. The ruble is has lost more than 100% against the dollar. This was immediately felt last year and the beginning of this high season did not show any improvement. However, it seems that now that wide-ranging travel restrictions are in place there - Turkey, their most popular destination, is out, the Ukraine is out, government employees are not allowed to travel outside the country - Russians can only go to Asia. There is a slightly brighter outlook for Russian arrivals right now, but only time will tell.
So what would affect Cambodia? Some say it is a one-time
destination because if you have seen Angkor Wat once, what else is there. Well,
seasoned travelers will tell those people there is plenty more to see,
especially in the northern provinces. I have no statistics on hand to show how
many repeat visitors come to Cambodia but from personal experience it is around
5% - and that’s only Western tourists. Seeing as there was still substantial
growth last year – even if the 7% might actually be only 6% (?) – I personally
don’t see that the curve flatlines to 0% or even go below that. The Asian
market is by no means exhausted yet and despite China’s problems there are still
enough affluent Chinese people with enough disposable income to travel.
And, last but not least, the country continues to enjoy
overall growth in all sectors, and is a very safe and politically stable country.
Travel advisories put out by embassies
are mostly there to cover their own backsides. A coup like in Thailand will not
happen here in the foreseeable future. Cambodia has arrived on the political world
scene, notwithstanding Sam Rainsy’s efforts, as evidenced by the recent World
Economic Summit in Davos, the upcoming ASEAN-U.S. meeting, and other meeting
with world leaders. This enhances the current government’s stature and this always
has ramifications beyond politics, e. g. the common perception of Cambodia among
other countries’ consumers.